B> From modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This book discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet. An accompanying Website (www.abacon.com/kaye), which will support all three books, provides further information and updates material in this ever-changing field. The book offers a multitude of valuable information as it draws from current sources that include trade periodicals, daily newspapers, academic journals, magazines, industry newsletters, conference ...
Arthur Berger. Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and SocietyPublisher:
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.
Book DescriptionWhat does it mean to be a man? Is it the size of your quadraphonic hi-fi equipment or the fit of your flares? The Male Mystique presents a swinging vision of the ideal male-dominated lifestyle -- at least, as seen through the looking-glass of men's magazine ads of the 1960s and '70s. This is Total Male Living as it was meant to be: a world of musk, whiskey, polyester slacks, "male comfort spray," and, of course, babes. With 150 swaggering print advertisements presenting an astonishing array of swarthy delights, crass copy, and surprise celebrity sightings, The Male Mystique is tribute to the time when testosterone was in vogue and Stay-Prest stayed pants at the ready. Ladies, please don't crush the velour.
Nick Holliday. Internet Marketing for Chiropractors: Marketing, Advertising, and Promoting Your Chiropractic Clinic Online Using Google, Facebook, YouTube, Search Engine ... Guide Book for a Chiropractor!Publisher:CreateSpace
Internet Marketing for Chiropractors is your key to unlocking the internet as your greatest source of patients. You won't find a bunch of marketing cliches in this book. What you will find is a remarkably practical click-by-click guide to finding the patients who want to find you.
The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV ...
A Year of Adventures is the inspirational planning tool to take you all around the world in pursuit of action. Discover a whole range of extraordinary experiences, including snow biking in France, volcano boarding in Nicaragua, kayaking with orcas in Canada and sailing the Whitsunday Islands. ...
Jason Harris. Internet Marketing 100 Success Secrets - Online Marketing's Most asked Questions on how to Manage Affiliates, Techniques, Advertising, Programs, Solutions, ... and Promotion of an Internet Business
This book provides a look into the factors that lead to successes for companies from major players to mom-and-pop shops. Not only does this book provide insights from people who have turned their online dreams into profitable realities, it also lays out, chapter-by-chapter and step-by-step, ...
Paul Thewlis. WordPress for Business Bloggers: Promote and Grow Your WordPress Blog With Advanced Plug-Ins, Analytics, Advertising, and SEO
This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out of WordPress to manage business/professional ...
Arthur Berger. Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication ...
Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements ...
B> From modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This book discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. Just a Click ...
You don?t have to be especially "creative." And you can forget about writer?s block. Because now, even if you?ve never written advertising before, there?s a simple proven way to Write *ADS* Great copywriters aren?t born. They?re made! That?s because writing isn?t a talent you?re born with?it?s ...